AADB was developed in response to an urgent need in the
Singapore media industry for a central, comprehensive &
searchable database of actors.
Before
AADB there was...
* No central
database of actors
* No searchable database of actors
* No online presence for most actors
* Casting agents had to resort to:
o outdated paper databases
o individual actor websites
o large audition calls to sort actors
* No representation for most freelance directors and
producers
AADB is a central database where everyone can be found;
where a central search engine can quickly and easily refine
the search and shortlist actors, where actors finally have
an online presence that will be seen, where there is no
longer a need for large, inefficient and impersonal
audition calls.
AADB is leading the industry as the most powerful resource
in casting.